If you'd like to do a system install (to Program Files) you'll want to run its batch file counterpart.
So, to install for only the current user (to AppData) you'll want to just run the appropriate EXE for your system. I also figured out how to install Chrome for all users with them via command line. After quite a bit of searching, I managed to hunt down untouched 32-bit and 64-bit installers (I verified their hashes, so they're the real deal). I've had to do this enough times to where I decided that enough was enough, and that I was going to spend the majority of an afternoon looking for an untouched installer for Chrome v.112 (the very last version to support Windows XP and Vista).
And sometimes, it just so happens that I need to re-install Windows XP or Vista for someone who uses it as their primary browser. Even though I don't usually use Chrome, it's not uncommon for me to have to re-install Windows for someone who does. I've noticed that it's pretty hard to find a download for the latest version of Google Chrome for Windows XP & Windows Vista.
